Introducing the All-New First Team Volkswagen


First Team Automotive Group is excited and proud to announce the opening of a brand new, state-of-the-art Volkswagen Sales and Service Center in Roanoke, VA.

This 15,000-plus square foot facility is located at 6614 Peters Creek Road, at the former Stritesky’s Florist location right beside the Hollins Library. This bright and modern showroom and facility completes the original plan for the First Team Auto Mall bringing a new meaning to true one-stop shopping for all Automotive needs. This all new Volkswagen Sales and Service Center is the first Volkswagen fully-certified electric vehicle facility in the United States!

New Features

VW-Beetle-in-new-showroomEvery aspect of our new facility has been designed with our guests in mind. Some of the new features you’ll find include:

  • VW’s latest “White Frame” design with an open showroom that’s bright and easy to browse
  • All possible Energy Saving building solutions and technology were used in construction, including LED lighting both inside and on the display areas for the new facility
  • A modern, open, and easy-to-browse showroom complete with separate indoor delivery bay
  • Two indoor sales/service lounges with complimentary mobile charging stations, Wi-Fi, and other amenities, including complimentary Fresh Grind-and-Brew Coffee as well as the latest soft drinks with Coke’s Freestyle 7000 soft drink dispenser
  • A Volkswagen boutique store selling VW merchandise and accessories
  • Modern service bays with dual lane drive-in service greeting areas, including an express service lane, with the service entrance right up front and easy to access
  • A new service facility that features the latest technology as well as the capability to service Volkswagen’s new electric vehicle models (including the all-new ID.4 electric vehicle) along with multiple DC Fast Charging Stations.
  • A modern, friendly environment to help make your car-buying experience fast, fair, and easy

Simply put, our new amenities are designed to make every aspect of the car-buying and -owning experience as enjoyable as possible. One thing that has not changed, though, is our hard-working team. We’ve been by your side through every aspect of the car-shopping experience, and we’ll continue to assist you in any way we can.


About First Team Automotive Group

First Team Auto Mall, founded by our C.E.O. George Pelton, began operation in October 1988 with the area’s first Hyundai franchise. Now representing Hyundai, Genesis, Nissan, Subaru and VW, First Team is one of the largest New Car Dealers in Virginia.

“First Team has been honored to provide the best in VW Sales and Service to the Roanoke Valley and Southwest Virginia now for 25 years,” says First Team CEO, George Pelton. “We are thrilled to announce that we are offering the latest Volkswagen facility design experience and the newest technology to our VW guests with this new showroom.”

Visit Our New VW Building Today!

As exciting as it is to read about our brand-new facility, it’s best to stop by First Team Volkswagen to see these changes for yourself. We look forward to seeing you soon!

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