The Health and safety of our staff, customers and community is our top priority. Read an important message from First Team Volkswagen.

It looks like your browser is out of date. Please upgrade to a more modern browser like Firefox, Chrome or Microsoft Edge


Call sales Phone Number540-362-4800


6614 Peters Creek Rd Roanoke, VA


  • Mon - Fri 9:00 AM - 8:00 PM
  • Sat 9:00 AM - 6:00 PM
  • Sun Closed

Military & First Responder Appreciation


Volkswagen Military and First Responder Program

Thank You!

There are a total of 27 military bases across the state of Virginia, so naturally it’s important to have discount programs as a way to say thanks for all that they do to defend our country. Here at First Team Volkswagen, we’re happy to have the Volkswagen Military and First Responder Program for those heroes shopping for a new car in the Roanoke, VA area.

The VW Military and First Responder Discount is a $500 bonus off of any new, unused Volkswagen model. All vehicles are eligible for the discount except for the Golf R and the bonus applies to both the purchase and lease of a new vehicle.

Who is eligible for the VW Military and First Responder discount?

You may have noticed that it’s a discount for members of the military and first responders. We’re happy to honor both our troops and those who help defend, protect and save our community members right here at home. All of the following qualify for the discount:

  • U.S. Military members
  • U.S. Military veterans
  • Police officers, Sheriffs, Sheriff’s Deputies, State Troopers, Federal law enforcement officers
  • Correctional officers
  • Firefighters
  • EMTs
  • Paramedics

We know it’s not easy to be the first on site in an emergency, and this program is one small way to say thanks for all that you do. Immediate family members of those working in these positions are also eligible for the discount.

To receive the VW Military and First Responder discount at First Team Volkswagen, bring your department-issued ID, a Military and First Responder Claim Form and proof of eligibility. To make the most of your discount, check out other national offers as this bonus can be stacked without discounts.

Dealer Info

Phone Numbers:Sales Hours:
  • Mon - Fri9:00 AM - 8:00 PM
  • Sat9:00 AM - 6:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:30 AM - 5:30 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri8:00 AM - 5:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Collision Hours:
  • Mon - Fri8:00 AM - 5:30 PM
  • Sat - SunClosed

Qualified Military and First Responders can get a $500* Bonus when purchasing or leasing a new, unused Volkswagen vehicle.The Military & First Responders Program offers a $500* Bonus for qualified Military and First Responders who lease or purchase a new, unused Volkswagen vehicle.

*Volkswagen of America, Inc. will pay a $500 Military and First Responders Bonus for qualified Active Duty U.S. Military service members, U.S. Military Veterans within 24 months of active duty, U.S. Military retirees (Retirees must have served 20+ years in the military), First Responders (Police Officer, Sheriff/Sheriff’s Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedic, 911 Dispatcher/Operator) and their family household members who purchase or lease a new, unused Volkswagen model (excluding Golf R) through participating dealers from January 5th, 2021 – January 3rd, 2022. Proof of military/first responder eligibility and residency of family household member (if applicable) required. Bonus applied toward MSRP and is not available for cash. Fleet customers are not eligible. One bonus per VIN. Eligible customers may receive this bonus on up to two Volkswagen vehicles per year. See dealer for details.

First Team Volkswagen is located at: 6614 Peters Creek Rd • Roanoke, VA 24019
Saved Vehicles


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us


Call Now

6614 Peters Creek Rd • Roanoke, VA 24019

Get Directions

Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7:30am-5:30pm

Open Today! Parts: 8am-5pm

First Team Volkswagen 37.346830, -79.957530.