Over three decades ago I had a vision, a vision of an automotive import super store with honest values rooted in serving the community, a vision that has been realized. First Team Auto Mall has been the driving force of Roanoke Valley since 1988, proving time and time again that hard work and the commitment to our core values will produce success. Today we recognize our humble beginnings and look forward to an even brighter future. We have progressed into one of the most successful automotive import stores in the region and we’re not stopping now. From Roanoke County’s first electric vehicle Fast Charging Station at First Team Nissan, to First Team Subaru Super Store, Southwest Virginia’s largest Subaru sales and service facility, First Team continues to be a leader in innovation and customer service.

Our customers have always been our number one priority, and we consider all of them to be a part of the First Team family. We’ve stood behind our offers and guaranteed every deal we’ve advertised, and that will never change. That’s what Good People, Great Values is all about. Our past and our future reside in the greater Roanoke and New River Valleys, and we look forward to the next 30 years.

George Pelton
Founder & CEO, First Team Automotive Group